Keyword search trends (search volume or ABA rankings) can help us quickly understand keyword trends and understand changes in buyers' shopping behaviour. Thereby providing data reference value is playing significant role for product research, optimization, advertising and, etc.
How to determine buyer needs through keywords volume trends?
The search volume or search ranking of keywords represents the traffic size of the corresponding market, so that the market demand can be analyzed from here. Through the trend chart, you can intuitively understand whether the market is in an upward or downward trend.
According to different trends, we divide it into four demand types: growth, stable, seasonal, and declining.
GROWTH
Keywords with rapidly increasing search volume often herald the birth of a blue ocean demand. If you use ASIN as a product selection purpose, you will definitely be a step behind. The real product selection is to anayze and found out customers demand.
For example, the search volume for the keyword "stanley straw cover" in September was 391,299, compared with 0 search volume in the same period in 2022 and 2021, indicating that this is a relatively new demand;
The search volume in August 2023 was 303,268, the search volume in September was 391,299, indicating that the traffic is rising rapidly.
STABLE
The demand in this type of market is relatively stable, so it is easier to keep inventory under control. For example, the monthly search volume for the sheets for queen size bed always fluctuates around 500,000.
SEASONAL
Similar trend fluctuations in the same time period every year represent seasonal demand. There are surges and sudden drops in demand in this type of market, so it must be analyzed in conjunction with long-term, otherwise it may be misleading as a rising or declining product.
For example, the search volume of the keyword halloween decorations reaches its peak in September and October every year then sharply declining:
DECLINING
The decline in search rankings can be divided into many situations, which also require detailed analysis of trends.
For example, the decline in search volume of seasonal or holiday products after the season finished is unavoidable, so it is necessary to control the various time points in stocking and and sold out. And if a certain type of product becomes outdated and enters a period of decline, it will generally experience a continuous decline, such as the ring light in the picture below.
In addition, during peak seasons such as Prime Day or Black Friday, search rankings may drop slightly, but product sales increase. This is because the rankings of some active products rise rapidly, which will cause the rankings with stable demand to be squeezed down and the search rankings to decline. However, since the overall search volume in the peak season is much larger than usual, it will eventually lead to an increase in the overall sales of the Amazon platform.
User Comments