Listing Optimization Guide: Five Bullet Points

Product Bullet Points

What to Avoid:

• Special characters, e.g., ™, ®, €, …, †, ‡, o, ¢, £, ¥, ©, ±, ~, â 
  Example: ¥¥ Cotton Fabric ¥¥: Made from 100% cotton for softness and breathability
• Emojis, e.g., ☺, ☹, ✅, ❌ 
  Example: ✅ Cotton Fabric: Made from 100% cotton for softness and breathability ✅
• ASIN numbers or phrases such as "NA," "Not Applicable," "TBD," "N/A," etc. 
  Example: Material: NA
• Prohibited phrases, such as eco-friendly, antimicrobial, bamboo-based, soy-made, etc. 
  Example: Material: 100% eco-friendly, antimicrobial bamboo Refer to General Listing Restrictions for more information.
• Guarantee or refund language, such as "full refund" or "money-back guarantee" 
  Example: If you’re not satisfied, we offer a full refund
• Company info, website links, or contact information 
  Example: Special Offer: Visit www.example.com for more discounts
• Repeating bullet points, each point must provide unique product information 
  Example: Cotton Fabric: Made from 100% cotton for softness and breathability; Loose Fit: Allows for easy movement and comfort

Amazon’s Detailed Bullet Point Writing Guide

• Start each bullet with a capital letter
• Use short sentence fragments without punctuation at the end 
  Example: Long Sleeve: Long sleeves add style and coverage
• Separate key phrases with semicolons 
  Example: Machine Washable: Durable construction; easy to clean
• Each bullet should be between 10 and 255 characters
• Write numbers 1-9 in word form, except for product measurements, model numbers, etc. 
  Example: Long Battery Life: Lasts for twenty-four hours on a single charge
• Include a heading before each bullet point followed by a colon 
  Example: Machine Washable: Made for easy care and durability
• Use spaces between numbers and units 
  Example: ...60 milliliters
• Avoid overuse of keywords; write clearly and naturally 
  Example: Machine Washable: Durable for long-term use; easy to clean
• Highlight product features and benefits rather than brand promotions 
  Example: Limited-time offer: Buy now and get 50% off
• Ensure consistency across variants
• Do not reference products that are not included with the ASIN

Five Bullet Point Writing Formula

• Summarized phrase or selling point + Detailed explanation of how this feature benefits the buyer (with long-tail keywords, where appropriate).